• Follow Us On : 

Appier Report Shows How Marketers can Navigate the Fragmented Digital Consumer Journey with Artificial Intelligence


Redaksi | Selasa,10 April 2018 - 11:48:57 WIB
Dibaca: 577 kali 
Appier Report Shows How Marketers can Navigate the Fragmented Digital Consumer Journey with Artificial Intelligence

Rapid adoption of smartphones and tablets and multi-device ownership has complicated the online user path to conversion

TAIPEI, TAIWANMedia OutReach - April 10, 2018 - Appier, a leading artificial intelligence (AI) company, published today its 2017 Digital Consumer Behavior Report, providing a roadmap for marketers looking to make sense out of a consumer journey that is fragmented today by multi-device ownership.

The report is based on analysis of over 5 trillion data points from Appier-run marketing campaigns across Asia in 2017. It examines device usage online by time of day and during the week and segmented the data by country, gender, age group and industry vertical. These AI-driven insights provide a clearer picture for marketers and help them understand the fragmented consumer journey of their customers in Asia.

"Marketers have an incredibly difficult job reaching their target audiences today. The rapid adoption of smartphones and tablets across Asia, including in emerging markets, has led to an incredibly high percentage of multi-device users. These savvy consumers use all their devices in different ways on their digital consumption journey and it can be tricky for marketers to reach them."

"Appier has been helping our enterprise customers with our AI-powered platforms to bridge the gap to their target customers. Armed with these insights, and with the help of AI, marketers will be in a position to take advantage of these trends," said Fabrizio Caruso, Chief Revenue Officer, Appier.

Several key themes emerge from the report:
Multi-device ownership is the new normal
Multi-device ownership is the new normal in Asia Pacific, even in emerging markets, with 4 or more devices per user the dominant profile. Hong Kong and Taiwan rank at the top for multi-device ownership with Japan and Thailand at the bottom.

The more devices a consumer owns, the more his time is split between the devices. Each device plays a different role for every individual. Every individual takes a different path to conversion. Multiply this with the number of countries in Asia, the different genders and age groups and the paths to conversion can get confusing.

AI helps marketers see the blind spots
One of the biggest blind spots for marketers are consumers who use their devices for completely different purposes. Reaching these users in the most effective, targeted way has traditionally been difficult, but Appier's AI helps map these users and the best ways to reach them. The biggest concentrations of such users come from emerging countries although by country, Australia, Philippines and Taiwan top the list.

The holy grail: conversion paths
Perhaps the most important role that AI can help marketers is to predict the best path to conversion, which Appier's data helps identify. The path with the highest click through rate across Asia was first tablet, then click activity on the smartphone and conversion on the smartphone. The data also showed that the PC continues to play an important role in the consumer journey featuring the most in the top five conversion paths across the region.

AI-driven cross-screen campaigns drive higher conversions
On average, AI-driven cross-screen campaigns resulted in 150 per cent more conversions than single-screen campaigns. Consumers using three devices or more in their consumer journey delivered 400 per cent conversions than single-screen consumers. These figures highlight the benefits of AI to marketers.


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
Selasa,07 Agustus 2018 - 13:15:17 WIB

Appier Launches AI-driven Proactive Marketing Automation Platform AIQUA

TAIWAN - August 7, 2018 - Appier, a leading artificial intelligence (AI) company, today an

Kamis,15 Februari 2018 - 16:51:53 WIB

Appier Demonstrates Breakthrough in Creativity in Artificial Intelligence

Pioneering study takes a unique approach to applying cutting edge deep learning technology to appare

Selasa,27 Maret 2018 - 14:11:36 WIB

Appier Recognized as an IDC Innovator for Asia-Pacific Data-as-a-Service Provider 2018

SINGAPORE - Media OutReach - March 27, 2018 - Appier, a leading artificial intelligence (A

Jumat,08 Juni 2018 - 20:13:05 WIB

Appier Wins Most Promising AI Solution Category of the NWA Information Management Awards 2018

Award established Appier as Asia's leader in AI in APAC SINGAPORE - Media OutReach -

Rabu,28 Februari 2018 - 09:42:51 WIB

Appier's Aixon Connects to Google Advertising Platforms

Connection enables Appier's enterprise customers to seamlessly run their campaigns directly from

Kamis,19 Januari 2017 - 23:23:43 WIB

Appier Named in CB Insights’ Second Annual AI 100 Companies

SINGAPORE - Media OutReach - December 19, 2017 - Appier, a leading artificial intelligence (AI) comp

BERITA LAINNYA
Sabtu,25 Mei 2019 - 04:16:37 WIB

Yidan Prize Conference Series: The Americas Sets an Outlook for Innovation and Evidence-based Research in Education

EVANSTON - Media OutReach - 24 May 2019 - A diverse array of experts from leading universi

Sabtu,25 Mei 2019 - 04:12:14 WIB

Bid to Make Hong Kong a ‘Future-Proof’ Resilient City Launched at RICS Annual Conference 2019

Around 400 professionals gathered at leading built environment summit to address urgent climate chan

Jumat,24 Mei 2019 - 04:05:59 WIB

Klook and Merlin Entertainments Announce Strategic Global Partnership to Enhance Travel Experiences

HONG KONG,  CHINA - Media OutReach - 23 May 2019 - Klook, a world

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI