• Follow Us On : 

Bata B-Flex – The New Cutting Edge Of Footwear

Redaksi | Senin,27 Agustus 2018 - 14:31:43 WIB
Dibaca: 526 kali 
Bata B-Flex – The New Cutting Edge Of Footwear

SINGAPORE - Media OutReach - 27 August 2018 - Joining Bata's family of technologies is the latest B-Flex shoe line, an extraordinary combination of technology, design and comfort. A huge leap forward for the brown shoe industry, the B-Flex is the company's new advanced technology developed in the innovative studio of Alberto Del Biondi, combining the benefits of all kinds of footwear in one. Elegance and durability, flexibility and stability, beauty and resistance - now you can have it all in a pair of shoes -- Bata B-Flex. All In Two.

The introduction of B-Flex comes at a pivotal high in Bata's century long heritage, as the company gradually modernizes its range, joining the existing lines of Bata Comfit, Bata Flexible, Bata Light and Bata Insolia. Forming the new generation of seamless shoes based on high tech materials that can be implemented in any type of shoes from sneakers to high heels, the B-Flex shoes are stable, yet flexible, comfortable and resistant with a clean and modern urban design.

B-Flex presents innovative features both in terms of design and materials, as well as integrated technology that gives you well-being without sacrificing style. Featuring flexible technology that are ideal for wearing all day long, each pair from the B-Flex line has a special insole that absorbs shock, an anti-slip rubber sole at the base, and are scratch proof and water resistant, while still being breathable.

Jana Barbati Chadová, Head of Global Marketing at Bata explains, "The main benefit of B-Flex is how the shoes connect two apparent opposites. Apart from its modern design, the shoes offer controlled flexibility, high performance and comfort. Our aim is to meet the needs of the modern customer by offering him sexy and comfortable shoes that can be worn every day and for any occasion."

Thomas Archer Bata, Chief Marketing Officer said, "Our mission is to make Bata a credible player when it comes to technology, great design and exceptional product features. For us, it is essential to continuously search for innovations and new opportunities. Using high tech materials and advanced technologies is definitely the way forwards. It allows us to find new solutions when it comes not only to functionality, performance and comfort, but also to sustainability."

B-Flex technology was created in the innovative studio of renowned Alberto Del Biondi in Padova, Italy. Marcos Cánovas, Global Brand Manager Bata explains, "Alberto Del Biondi is the leading Design and Product Creation Company in the Shoe and Accessories Industry with a long-time experience in tech development. In cooperation with this studio we created a revolutionary tech collection that will push Bata in a new direction and reach new consumers."

B-Flex can be easily recognized by a big, orange "X" in the logo as well as on the shoe's outsole. This symbol will be also placed in stores, to navigate customers to shelves with B-flex shoes. The B-Flex line is now available in stores island wide.

For more information, visit https://www.bata.com.sg/.
For high-res images, access https://www.dropbox.com/sh/65pc5idlnbrm2n2/AAC1Fg38IsBXlL4r8EBwBA0Ja?dl=0.

About Bata
Launched in 1894, Bata provides versatile quality footwear and accessories which are accessible for all. Having dressed your feet with elegance and class throughout the years, the family-owned business has been at the forefront of innovation in the design and production of new styles. The Czech brand currently has more than 5,200 stores globally in over 70 countries.

In April 2017, Bata announced a modernized global brand direction with its new manifesto "Me & Comfortable With It", which focuses on empowering people to be beautiful and comfortable, no matter who they are, and what their style is. With this new strategy, the company now caters to the needs of today's consumers who are sophisticated and increasingly interested in the latest fashion trends. #batasg


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
Kamis,06 Desember 2018 - 15:42:57 WIB

Fresh New Kicks With Bata’s Back To School Sale

SINGAPORE - Media OutReach - 6 December 2018 - Calling all parents, prep your kids wi

Selasa,01 November 2016 - 13:23:44 WIB

NATO Kerahkan Pasukan ke Perbatasan Rusia, Sinyal Perang Global...?

LONDON (WR) - Ketegangan yang dialami dunia kian nyata. Militer Inggris mengerahkan ratusan pasukan

Minggu,10 Juli 2016 - 19:19:24 WIB

Selesaikan Tugas, Komandan China Puji Kehebatan Pasukan TNI

Laut China Selatan - Di Laut China Selatan, ketegangan sempat timbul antara Indonesia dan China. N

Kamis,25 Oktober 2018 - 04:40:13 WIB

Jembatan Hong Kong-Zhuhai-Makau yang Spektakuler Dibuka

Jembatan dan Penyeberangan Terowongan Laut Terbesar di Dunia, akan Meningkatkan Pariwisata di G

Selasa,25 Juni 2019 - 03:03:13 WIB

EU-ABC dan Asean BAC Serukan Tindakan Lebih Cepat Tentang Penghapusan Hambatan Non-Tarif

SINGAPURA – 24 Juni 2019 – Dewan Bisnis UE-ASEAN (EU-ABC) dan Dewan Penasihat Bisni

Jumat,05 Juli 2019 - 01:42:15 WIB

Hype vs Realita di 2019: Para Ahli Menimbang Pernyataan yang Jadi Perdebatan tentang Keamanan Siber

Para Ahli Industri berbagi pemikiran tentang IoT, infrastruktur penting dan lainnya menjelang Konfer

Jumat,16 Agustus 2019 - 11:15:40 WIB

Johannesburg Gets Ready For 5th Healthcare Innovation Summit Africa 2019

SOUTH AFRICA - 16 August 2019 - It is that time of the year again, when healthcare profess

Jumat,16 Agustus 2019 - 11:12:10 WIB

Billionaire Mai Vu Minh steps up investment in Asia and Europe

VIETNAM - 16 August 2019 - Billionaire Mai Vu Minh - Chairman of the Board of Directors of

Kamis,15 Agustus 2019 - 11:07:44 WIB

Miramar Hotel and Investment Company, Limited Announces 2019 Interim Results

CHINA - 15 August 2019 - Miramar Hotel and Investment Company, Limited ('Miramar"