• Follow Us On : 

New ''Safe Steps Kids'' Programme to Educate Young Children in Asia on Saving Lives During Emergencies


Redaksi | Jumat,05 Juli 2019 - 15:53:36 WIB
Dibaca: 155 kali 
New ''Safe Steps Kids'' Programme to Educate Young Children in Asia on Saving Lives During Emergencies

Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies and Cartoon Network team up to present safety information in a fun and innovative way


The safety awareness programme, which will be rolled out across Asia, comprises a series of videos in three categories:  Disasters, First Aid and Road Safety

CHINA - 5 July 2019 - Parents will be able to breathe more easily knowing that The Powerpuff Girls, We Bare Bears and The Amazing World of Gumball are on hand to save the day by teaching their children survival and life saving tips. SAFE STEPS Kids, a new safety awareness programme developed by Prudence Foundation in partnership with Cartoon Network and International Federation of Red Cross and Red Crescent Societies (IFRC), has officially launched today. The programme aims to equip millions of children across Asia with actionable information designed to save lives in the event of emergencies or disaster situations.

In 2014, Manny Pacquiao, international boxing champion and humanitarian, helped launch the successful, more adult-focused SAFE STEPS programme, which sought to enhance disaster preparedness and awareness by providing vital survival tips in response to natural disasters. Since then, the programme has expanded to cover other critical topics including Road Safety, which features Michelle Yeoh, international renowned actress and Global Road Safety Ambassador for UN Decade of Action for Road Safety, and First Aid, which features a lifeguard from Bali, a Red Cross Volunteer from Singapore and a doctor from the Philippines, to raise safety awareness and provide educational information to help save lives.

Now Prudence Foundation's SAFE STEPS programme is aiming to reach a younger generation with the help of Cartoon Network's well-loved cartoon characters. SAFE STEPS Kids includes a series of kid-centric, practical and easy-to-understand tips through a medium they know and love.

Marc Fancy, Executive Director, Prudence Foundation, said, "Globally, around 3.5 million people die every year due to unintentional injuries. Arguably, children are at even greater risk of harm than adults, so it is vital that they know how to stay safe and react to emergencies. Through SAFE STEPS Kids, we aim to build a more resilient community and future generation."

SAFE STEPS Kids comprises a series of 12 50-second public service announcements. Each video features a set of characters from a well-known Cartoon Network series who will anchor the storytelling process to raise awareness and provide educational information. The messages, which address three types of key life-threating issues, are approved by IFRC.

The first category of videos to launch focuses on Disasters, featuring the irrepressible superhero trio, The Powerpuff Girls. Later in the year, the First Aid episodes will be rolled out, featuring We Bare Bears; followed by videos on Road Safety featuring characters from The Amazing World of Gumball.

Xavier Castellanos, Regional Director of IFRC Asia Pacific said, "As part of our collective commitment to develop a culture of safety across Asia, SAFE STEP Kids programme is a great opportunity to boost the critical work that IFRC and its national societies have been carrying out through school safety or humanitarian education, including on disaster risk reduction and health promotion."

The videos will be hosted on the SAFE STEPS Kids website ( www.safestepskids.com ) and complement a series of collaterals that will be distributed to schools and communities across the country.

Leslie Lee, Vice President of Cartoon Network in Asia Pacific, added: "This unique partnership uses characters from shows that are really well loved across the region. As the leading kids' channel in Asia, Cartoon Network can create content that helps make this important message resonate with kids and their parents. Once again, the day is saved thanks to The Powerpuff Girls...with help from their friends from The Amazing World of Gumball and We Bare Bears."

These videos will air on Cartoon Network in eight markets: Hong Kong, Malaysia, Singapore, Indonesia, Thailand, Taiwan, Vietnam and the Philippines, and on Cartoon Network's social and online video platforms, websites and apps, including Cartoon Network Watch and Play.


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
Selasa,29 Januari 2019 - 04:12:05 WIB

EVFTA Heralds New Chapter For Vietnam -Eu Relations

HANOI, VIETNAM - Media OutReach - 28 January 2019 - The European Union &min

Minggu,26 Agustus 2018 - 04:30:08 WIB

The Icon of New Macau Earns Global Acclaim

Morpheus Hotel at City of Dreams is Named One of the "World's Greatest Places 2018&quo

Rabu,21 November 2018 - 00:06:48 WIB

New Ways Amazon is #DeliveringSmiles this Holiday for Customers in Indonesia

This holiday season, customers have the ability to browse 50 million products and find thousands of

Jumat,26 Januari 2018 - 19:23:25 WIB

Bridging the information gap: A new voice sheds light on China’s bond market

HONG KONG, CHINA - Media OutReach - Jan 26, 2018 - On 23 January 2018, The Inaugural Pengy

Kamis,08 Agustus 2019 - 14:32:51 WIB

Hotel Splendide Royal in Rome Announces the Opening of a New Wing with 16 Brand New Suites

ITALY - 8 August 2019 - Hotel Splendide Royal is happy to announce the opening of a new Sp

Rabu,19 Desember 2018 - 03:49:51 WIB

Holiday Parks & Hotels Expands Online Distribution With Availpro, Fastbooking & NewBook Integrated Platform

AUSTRALIA - Media OutReach - 18 December, 2018 - Availpro & Fastbooking, a leadin

BERITA LAINNYA
Jumat,16 Agustus 2019 - 11:15:40 WIB

Johannesburg Gets Ready For 5th Healthcare Innovation Summit Africa 2019

SOUTH AFRICA - 16 August 2019 - It is that time of the year again, when healthcare profess

Jumat,16 Agustus 2019 - 11:12:10 WIB

Billionaire Mai Vu Minh steps up investment in Asia and Europe

VIETNAM - 16 August 2019 - Billionaire Mai Vu Minh - Chairman of the Board of Directors of

Kamis,15 Agustus 2019 - 11:07:44 WIB

Miramar Hotel and Investment Company, Limited Announces 2019 Interim Results

CHINA - 15 August 2019 - Miramar Hotel and Investment Company, Limited ('Miramar"

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI