Twitter Introduces Nine New Premium Video Sports Content Partnerships To Asia Pacific Advertisers

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Astro Malaysia (including FIFA World Cup), Asian Tour Golf, International Table Tennis Federation, BallBall, TV One and Eleven Sports Singapore among others will feature new In-Stream Video programming on Twitter

SINGAPOREMedia OutReach - 15 March 2018 - Twitter, the first place to see what's happening, will unveil this morning a robust slate of premium video sport content deals at Sportel Asia. Nine new collaborations will be announced, adding to the hundreds of sporting hours of live original programming, live games, highlights, and events to the platform.

The announcement includes extensions of existing regional deals and brings even more opportunities for advertisers in Asia Pacific to align their brand with premium sports video content.

Twitter's Head of Sports Partnerships for Asia Pacific, Aneesh Madani (@aneeshmadani), will present the video content offerings to conference attendees, as well as brand and agency partners, at a special Twitter workshop at Sportel Asia.

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He will be joined by guest speakers Simon Barnett (@SiBarnett), Ball Ball, Ashwin Sridhar (@ashwinsridhar), Fox Sports and Mohit Lalvani (@mohitlalvani), Eleven Sports, to discuss how sports federations, broadcasters and can make the most of combining OTT services and Twitter to grow their audiences and revenue.

"Twitter is the best destination for sports video content because it's an extension of what fans already expect from our platform -- the live sports conversation unfolding on Twitter," said Aneesh Madani, Head of Sport Partnerships, Asia Pacific, Twitter.

"Asia Pacific is a growth engine for Twitter and we could not be prouder to extend our success with more In-Stream premium video content from both headline events, and exciting underserved content, from sports leagues across the region."

He added: "Digital video consumption in Asia Pacific is growing rapidly. Introducing these new in-stream video sponsorship deals for sports to advertisers in Asia Pacific will strengthen the success of our partners in the region, and give fans an easy way to keep up with the sports they care about most."

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