New white paper explores parity to personalisation and how they can be used to maximise direct bookings.
SINGAPORE - Media OutReach - 27 September 2018 - Fastbooking, leading-edge e-commerce solutions specialist for independent hotels and regional chains and Triptease, award-winning provider of industry-leading Direct Booking Platform, today announces the release of their joint white paper, "Maximise Conversion by Understanding your Guest." This white paper provides an in-depth view of the Asia Pacific online booking market, based on close analysis of approximately 500 Fastbooking hotel chains. It also aims to help hoteliers to understand the fundamentals of guest behaviour and web optimisation in the Asia Pacific.
This report provides a comprehensive understanding of
- The importance of parity
- Learning from guest behaviour to optimise your website
- How booking engine conversion rates and booking value are impacted by lead time
- How guest booking behaviour varies by device.
From our findings, hotels in Asia Pacific are undercut 30-40% of the time have a 31% lower rate conversion on their website. That's a huge swathe of revenue missed out if hotels do not tighten up on parity.
Getting familiar with your website performance data is key to the process of optimising your site and driving direct bookings. This will also allow you to tailor compelling content to the guests most likely to convert.
Fastbooking and Triptease will also be sharing best practices to hoteliers on 18 October 2018 @ Google Asia Pacific. Complimentary registration online at www.hoteldigitallab.com/singapore.
Notes to Editors: Members of the press are welcome to request for interviews with Fastbooking and Triptease to gather more information on market trends and statistics.
Fastbooking offers leading-edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions are basedon a cutting-edge cloud platform and our proven expertise in digital marketing enabling hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.
Founded in 2000, Fastbooking is the specialist for digital solutions dedicated to independent and regional chain hotels. For more information, please visit fastbooking.com or email: [email protected] for a better solution to your challenges.
Triptease empowers hotels to recapture guest relationships, increase direct bookings and learn from every interaction to improve their overall web experience. With Triptease, hoteliers can use industry-leading data to free themselves from a reliance on OTAs.
The Direct Booking Platform integrates with a hotel's website and booking engine, allowing hoteliers to personalise and continuously improve the guest experience using targeted messaging, automated live chat assistance and industry-leading parity management tools. Get in touch at [email protected] for more information.