FRISO® and OPTIMEL®, Brands of Royal FrieslandCampina NV are Awarded the Consumer Caring Logo 2018


HONG KONG - March 15, 2019 - FrieslandCampina (Hong Kong) Limited (FCHK), a subsidiary of Royal FrieslandCampina, is committed to nourishing the lives of Hong Kong people with its full range of high quality and nutritious dairy products, and adhered to put consumers and customers first. FCHK is honoured to be named the 'Consumer Caring Company' for the 4th consecutive year by GS1 Hong Kong, while FRISO® and OPTIMEL® have earned the Consumer Caring logo for their excellence in consumer care, sincerity, commitment, product quality and safety, service quality and caring for employees.

FRISO® is the No. 1 most preferred growing up milk formula purchase among Hong Kong mums[1], No. 1 in sales in Hong Kong and Macau markets[2], while FRISOMUM® Club is Consumer's Favourite Mother's Club[3]. Being renowned for the dairy nutrition expertise that is 'Made By Nature, Made Better By Science', FRISO® thereby offering nutritious formula products for pregnant mums and young children to support their health and development, introducing consumer friendly packaging design, providing best-in-class home delivery service, and supporting to mums in children's health. 

OPTIMEL®, a strong nutritional formula product offering tailored health benefits that address nutrition needs of adults, seniors and elders, provides consumers with health tips through both digital and traditional channels, including free online interactive health assessments followed by professional nutritional advisory, health seminars and workshops, as well as tailored health tips to members of the OPTIMEL® Club. 


Ms. Helena He, Managing Director of FrieslandCampina Hong Kong, commented on the award, "It's our great honour that FRISO® and OPTIMEL® receive the Consumer Caring logo again this year. As a leading dairy nutrition company, FrieslandCampina Hong Kong always put consumer and customers first by putting ourselves in consumers' shoes and thinking outside-in when making every decision. We will continue to lift our capabilities in delivering quality and nutritious dairy products to Hong Kong consumers, nourishing their lives through nutritious dairy products, effective use of technology and value-added strategies."

The Consumer Caring Scheme, organised by GS1 Hong Kong, is to recognize local enterprises which demonstrate excellence in consumer care through effective use of technology and practice of consumer value-related strategies with ultimate goal to lift industry's overall capabilities in delivering consumer product and service. Judging is based on 7 core consumer care values, including consumer care, sincerity, commitment, product quality and safety standard, service quality understanding consumer needs and caring for employees.

[1] According to an online survey conducted by Kantar MillwardBrown in 2015-16, with a sample size of 1,115 and targeting mums who purchased growing up milk formula over the past month.

[2] According to a research report conducted by The Nielson Company on infant and toddler milk formula categories from November 2016 to October 2017 in total Hong Kong supermarkets, CVS & drugstores, and Macau western drugstores. (Copyright © 2017, The Nielsen Company)

[3] According to a survey conducted by Nielson from June 2016 to August 2017, 273 pregnant mothers in Hong Kong, who had joined mother's club of any IFT brands, were interviewed.


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