LAFAYETTE, Colo., April 06, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc. (Nasdaq: UGRO) ("urban-gro" or the "Company"), today furnished an investor presentation via a Current Report on Form 8-K, outlining elements of its strategic focus on opportunities within the global T20 cricket ecosystem, a market characterized by significant media rights activity, franchise development, and growing global audience engagement.
Following the recent strategic integration of urban-gro with Flash Sports & Media, Inc. (Flash) and Innovative Production Group, Inc. (IPG), the Company has established a vertically integrated platform designed to originate, control, and monetize premium sports and entertainment IP at scale.
Defined Catalyst Stack with Near-Term Execution Timeline:
Catalyst 1 – Market Entry (Immediate): Targeted May 15, 2026 player draft and auction (LPL Season 6), establishing Flash’s entry point into one of the fastest-growing segments in global sports.
Catalyst 2 – Platform Activation (Near-Term): Monetization through sponsorships, media rights packaging, and branded content tied to live event infrastructure.
Catalyst 3 – Revenue Scaling (Mid-Term): Expansion into league participation, franchise economics, and multi-event programming to drive recurring revenue streams.
Catalyst 4 – Global Replication (Longer-Term): Deployment of a repeatable, asset-light platform across additional geographies and sports verticals.
There can be no assurance that these catalysts will be realized or that they will result in any particular business or financial outcome.
Valuation Benchmark Context:
According to publicly available reports from Reuters, the global T20 cricket ecosystem has experienced significant media rights transactions and franchise valuation activity. For example, Reuters has reported that the Indian Premier League’s (IPL) 2023–2027 media rights were awarded for approximately $6.2 billion, and that the league’s brand value has been estimated at approximately $12 billion in 2024. Reuters has also reported that Royal Challengers Bengaluru was sold at a valuation of approximately $1.78 billion.
These third-party data points are provided solely for general industry context. Such information is not indicative of the Company’s current or future performance, and investors should not place undue reliance on such comparisons.
As the Company executes against its defined roadmap, management believes increasing visibility into revenue generation, monetization milestones, and platform scalability may provide additional transparency regarding the Company’s strategic initiatives over time.
“We are focused on executing against a defined roadmap with near-term milestones that we believe will increase visibility into our platform, support revenue development, and support the Company’s long-term strategic objectives,” said Bradley Nattrass, Chief Executive Officer of urban-gro, Inc.
The investor presentation was furnished under Items 7.01 and 8.01 of Form 8-K in compliance with Regulation FD and is available via the Company’s investor relations channels. The information contained in this press release is intended to be consistent with, and should be read in conjunction with, the investor presentation furnished by the Company on Form 8-K.
About urban-gro, Inc.
Following its recent combination with Flash and IPG, the Company has evolved into a diversified sports, media, and experiential marketing platform focused on the creation, production, and monetization of live events, original content, and branded fan experiences. The platform operates across multiple sports and entertainment verticals, leveraging proprietary intellectual property, strategic partnerships, and high-impact experiential activations to engage global audiences and deliver measurable value for brands, sponsors, and media partners. Flash integrates content creation, event execution, and media distribution into a unified, scalable model designed to capitalize on the growing global demand for premium sports and entertainment experiences.