New corporate identity reflects the Company’s strategic transition into the global sports and media industry following its business combination with Flash Sports & Media
LAFAYETTE, Colo., June 12, 2026 (GLOBE NEWSWIRE) -- urban-gro, Inc. (Nasdaq: UGRO) (the “Company”) today announced that, at a special meeting of shareholders held earlier today, shareholders approved the Company’s name change to Flash Sports & Media, Inc. The Company also announced that its common stock is expected to begin trading under the new ticker symbol “FLZH” on The Nasdaq Stock Market, subject to Nasdaq’s processing and effectiveness.
The new corporate name reflects the next chapter for the Company as a global sports and media platform focused on the creation, production, commercialization, and monetization of live sports properties, media rights, sponsorships, branded content, and fan engagement opportunities.
Following the Company’s previously announced business combination with Flash Sports & Media and the integration of Innovative Production Group FZ, LLC (“IPG”), the Company no longer operates in its legacy markets and is now focused exclusively on building its sports, media, and experiential platform.
“The approval of our name change to Flash Sports and Media, Inc. marks an important milestone in the Company’s transformation,” said Bradley Nattrass, Chief Executive Officer. “Our new name and ticker symbol better reflect who we are today and where we are headed. We believe live sports, global media rights, sponsorship, and fan engagement represent compelling long-term opportunities, and Flash Sports and Media is being built to participate in that growing global ecosystem.”
The Company expects to provide additional updates regarding its sports and media initiatives, strategic partnerships, commercial opportunities, and corporate development plans as appropriate.
About Flash Sports and Media, Inc.
Flash Sports and Media, Inc. is a global sports, media, and experiential platform focused on the creation, production, commercialization, and monetization of live events, sports properties, original content, media rights, sponsorships, and branded fan experiences. Following its business combination with Flash Sports & Media and the integration of Innovative Production Group FZ, LLC, the Company is focused on opportunities across the global sports and media industry.