Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win ("Football at the Highest Point") transformed one of Bogotá's most recognizable landmarks – Torre Colpatria – into a football pitch suspended 196 meters high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals.
The record-setting match, brought by 1win, featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
The initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world.
'Fútbol en lo más alto' at a Glance
- World Record: Highest altitude football match played on top of a building
- Location: Helipad of Torre Colpatria, Bogotá, Colombia
- Height: 196 meters
- Format: 3x3 football match
- Certifier: World Record Certification
- Partner: FUTTO
- Sponsor: 1win
Hashtag: #1win
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About 1win
1win is an international crypto entertainment platform operating across multiple markets worldwide. The brand has active collaborations with international public figures, including football star Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed UFC legend Ilia Topuria and rapper Tyga as new members of the 1win VIP community.