FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution
SINGAPORE - Media OutReach - 1 MARCH 2018 - FASTBOOKING has selected Cendyn, the leading CRM and sales platform, to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform.
This collaboration will provide seamless connections between CRM and FASTBOOKING's multiple e-commerce solutions which in turn, will empower hoteliers to provide the best possible experience for every guest and drive qualified traffic to the hotels' website.
Upon attracting a new guest to the hotel, its goal is to secure future stays and influence the choice of booking channel. The direct channel delivers the highest yield for repeat bookings and presents the opportunities to influence brand perception.
This relationship between technology platforms will allow hoteliers to see a holistic view of every guest and thereby improve engagement for every guest, regardless of which channel they came through.
"It is an honour to be working with FASTBOOKING. The seamless solution will assist hoteliers to target their most valuable guests, keep them at the forefront of marketing technology and to also penetrate the competition," said Charles Deyo, President & CEO of Cendyn.
To reinforce this relationship and its focus for hoteliers, FASTBOOKING and Cendyn will be sharing best practices in the new series of Digital Lab tour for 2018.
As the Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, including Cendyn, participation in the conference nearest to them is complimentary.
This year, the conference will cover the re-conceptualisation of the booking sequence. From acquisition to conversion and finally retention; providing hoteliers with holistic, turnkey solutions.
"We are pleased to be working with Cendyn to offer the industry with best of breed CRM solution all in one-stop. With the ever-present threats to the hotel industry, smart hoteliers know there is always room for improvements. This conference and relationship with Cendyn will steer hoteliers to focus on where they really should be," expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING. (rdk/mor)
