• Follow Us On : 

For APAC Consumers, It's a Love-Hate Relationship with Big Tech


Redaksi | Rabu,06 November 2019 - 14:14:15 WIB
Dibaca: 742 kali 
For APAC Consumers, It's a Love-Hate Relationship with Big Tech

According to a new survey nearly all APAC consumers depend on Big Tech for products and services, but they also want more choice

SINGAPORE - 6 November 2019 - A survey from the Internet Society, a global non-profit dedicated to the open development, evolution and use of the Internet reveals that nearly all consumers (96%) in APAC depend in some way on "Big Tech" companies for their products and services for their online activities, but are uneasy with this dependence.

This year's Asia Pacific Internet Policy Insights surveyed more than 1,300 people from across 39 economies in the region. The study focused on consolidation in the Internet economy with the goal of understanding the growing influence of a handful of dominant players in the online world. The survey also delves into how this is shaping the online landscape and the functionality of the Internet.

With virtually all (96%) respondents highlighting their dependence on large platforms, it is clear that the largest players are dominating vast swathes of the Internet. This includes Facebook and Tencent in social networks, Google and Baidu in search, and Amazon and Alibaba in online shopping.

Close to half of the respondents, 47%, felt that these large players fully influenced how they accessed and used the Internet. And when you include those who felt they at least had partial influence, this figure shoots up to 95%.

The study notes that the success of these online platforms is linked to convenience and the ease of access to products and services.

Consumers are also keenly aware that they will have a tough time finding alternatives for the services provided by these companies. Just 5 out of every 100 respondents believe it would be very easy to find a suitable replacement. And only a third of those surveyed (34%) felt that they had more choices today than they did 5 years ago.

APAC Consumers Want More Choice, But Fear the Unknown
Despite the current dependence on Big Tech, the majority of consumers in the region would like to see more choice in the market, with 60% of those surveyed highlighting that they would like to have the ability to choose products and services from more than just five companies. This translates to wanting more choice from both big and small companies.

The top five categories that consumers would like to see more choices in are:
1.      E-commerce websites
2.      Search Engines
3.      Social Media Platforms
4.      Email Providers
5.      Messaging Apps

However, whilst they may wish to see increasing choices, consumers in the region remain unconvinced that smaller alternatives are safe. Only 16% of those surveyed indicated having high or very high levels of trust for small companies on the Internet. This is versus 53% who felt the same about big companies on the Internet.

The Asia-Pacific Policy Survey found that security has come out tops once again with security and trust the main concerns for the region's Internet users for the third year in a row. However, in addition to the issue of security, consumers are also beginning to pay more attention to the need for consumer protection.

For the first time since the survey started in 2014, Internet users have cited consumer protection as a top-five concern, in terms of public policy. The new focus could signify rising awareness of the need for consumer rights to be addressed.

The top five Internet-related policy issues, as cited by respondents, this year are:

  • Cybersecurity -- 79%
  • Access -- 75%
  • Data Protection --73%
  • Privacy -- 70%
  • Consumer Protection -- 64%

"This year's report will help policymakers and other decision-makers in the region understand that digital consolidation involves a complex set of issues. While people benefit from big tech's products and services, they are clearly concerned about associated security and privacy threats, and they also want more choice," said Rajnesh Singh, APAC Regional Director of the Internet Society.

"The desire of Internet users in the region to have a variety of service providers to choose from suggests that policymakers need to make sure that policies targeted at developing the digital economy do not favour only the large players, but nurture and cultivate small-and-medium-sized firms," he adds.

Earlier this year, the Internet Society published the 2019 Global Internet Report on this issue as a starting point for exploring whether the Internet economy is consolidating and, if it is, what the implications might be for the future of digital communications, connectivity, and commerce.


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
Rabu,28 April 2021

HDBank Keeps Raising its Performance Bar

VIETNAM - 28 April 2021 - This is the first year of a five-year plan for HDBank and a busy one for i

Rabu,27 Mei 2020

GBG Predator with Machine Learning Simplifies and Improves Fraud Detection for Credit Card, Mobile, Digital Payments and Digital Banking Transactions

SINGAPORE - Media OutReach - 27 May 2020 - GBG (AIM:GBG), the global technology specialist in fraud

Selasa,19 November 2019

DHL Global Forwarding Partners Big Bad Wolf Books to Co-author Asia's Literary Resurgence with Massive Book Sales

DHL Global Forwarding delivered more than one million books to the Big Bad Wolf Book Sale events a

Jumat,10 Agustus 2018

DHL Global Forwarding Announces Key Leadership Appointments in Oman, Qatar and Egypt

• Maha Abu Hijleh to lead the business in Qatar • Roy Scaria assumes role of Country Manag

Senin,29 Juni 2020

Suncity Group First Integrated Resort HOIANA Opens for Preview

Grand Opening will happen in 2021 CHINA - Media OutReach - 29 June 2020 - "HOIANA", a joi

Sabtu,28 November 2020

The Hong Kong Institute of Surveyors Annual Conference 2020 Steps Forward on Application of New Technologies in Surveying Industry

Featuring the theme “Beyond 2020: The Trend of Surveying” HONG KONG SAR - 28 November 2

BERITA LAINNYA
Selasa,23 November 2021

Co-Wealth Helps Small and Medium Enterprises in Hong Kong to Solve Health Problem with Medical Insurance Application Services

HONG KONG SAR - 23 November 2021 - Professional medical services can solve health problems for many.

Selasa,23 November 2021

Aide et Action Calls for Global Support on Women Empowerment

HONG KONG SAR - 23 November 2021 - Aide et Action, the largest international French-based associatio

Selasa,23 November 2021

Share the Joy With Awfully Chocolate’s Latest Corporate Gift Collection This Christmas

Celebrate Christmas with homegrown Singaporean brand Awfully Chocolate. Curate a thoughtful gift wit

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI