AUSTRALIA - Media OutReach - 19 October 2020 - SugarCRM, Inc.® today announced that award-winning communications firm SenateSHJ will leverage Sugar's customer experience (CX) solution to provide a superior service to its clients across Australia and New Zealand.

Based in Auckland, Wellington, Sydney and Melbourne, SenateSHJ works with public and private sector clients on reputation management, organisation change, and engagement and communications strategy.

"We've been looking for a comprehensive CRM solution that will enable us to develop a deeper understanding of our clients' needs and to build stronger relationships with them and Sugar Sell does this perfectly," SenateSHJ Group Managing Director Brendon O'Connor says.

SenateSHJ will use Sugar CX to capture important client information and deliver superior client service with its teams working with all critical market data on a single platform.

"We are delighted to welcome SenateSHJ onboard and to help them achieve a comprehensive and clear view of their customers," SugarCRM GM, Asia Pacific Jason du Preez says. "We're impressed with SenateSHJ's commitment to client satisfaction, but also their relentless pursuit in helping their clients to engage and communicate better in the current environment."

Auckland-based cloud technology solutions provider Cloudtech, a SugarCRM Elite Partner, helped spearhead the relationship and will provide implementation support.

Sugar's time-aware CX solutions enable marketing, sales, and service teams to gain a high-definition view of the customer and deliver a better experience across the customer journey. To learn more, visit

About SenateSHJ
Founded in 2002, SenateSHJ has grown to become one of Australasia's most successful independent communication consultancies. Its consultants come from diverse backgrounds including government, healthcare, journalism, media, marketing and business consulting, digital and social strategy management, and communications. SenateSHJ's people are astute problem solvers, clear writers, strategic analysts and trusted advisers.

About SugarCRM
SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.

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