• Follow Us On : 

New Research From SugarCRM Reveals a Customer Relationship Crisis

Redaksi | Senin,22 Februari 2021 - 15:55:30 WIB
Dibaca: 491 kali 
New Research From SugarCRM Reveals a Customer Relationship Crisis

Struggling to get a clear picture of their customers, 49% of sales leaders in Australia say their CRM is costing them revenue

CALIFORNIA - 19 February 2021 - Fueled by lack of visibility into customer data, companies are facing a customer relationship crisis. Fifty-two percent of sales professionals in Australia believe that their CRM systems are unfit for purpose, while customer churn is costing mid-market companies an average of US$5.5M per year each, according to a new CRM and Sales Impact Report from SugarCRM.

The research reveals that many businesses lack the necessary tools to provide the kind of customer experience that will keep them competitive. Besieged with status quo CRM systems, sales leaders are struggling to ensure their sales teams are spending enough time with customers and can access the data required to build and maintain these vital relationships.

The report surveyed 1,000 sales decision-makers in the US, UK, Germany, and Australia, and found that 49% of Australian sales professionals believe their CRM systems are costing them revenue -- demonstrating the extent of the issue.

"Customer behavior has fundamentally changed and businesses around the world are facing a customer relationship crisis," said Craig Charlton, CEO of SugarCRM. "Sales teams are bogged down with administration and stuck with an inaccurate picture of the customer with little advance notice or insight into customer churn. These findings are a wake-up call for companies relying on the market-leading incumbents in CRM with software that is tuned to steady-state and known customer behaviors.

The research found that 53% of sales leaders are fatigued and frustrated with the CRM admin burden placed on their sales teams, which is taking them away from customer-facing activities. Indeed, sales reps are only spending 54% of their time selling.

The CRM and Sales Impact Report also revealed over half of sales reps in Australia (52%) reported their customer churn increased in the last 12 months, with 52% of respondents having trouble predicting when customers would churn. And upon reflection, almost half (48%) of those sales professionals reported not knowing why customers churned.

In addition, 50% of Australian sales leaders admit that they cannot access customer data across marketing, sales, and service systems, leaving customer-facing team members without a clear picture of their customers. The gap in customer data, the millions of dollars lost to churn, and the lack of insight, prevents sales and business leaders from acquiring the intelligence they need to make both vital strategic and tactical decisions.

Companies that close the data gaps and improve the accuracy and completeness of their customer data, stand to improve retention, increase revenue, and gain more predictable business outcomes.

About SugarCRM
The SugarCRM sales, marketing and service platform helps businesses deliver a high-definition customer experience by eliminating the blind spots, roadblocks and busy work that plagues legacy CRM. For growth companies and anyone who wants to work smarter not harder, Sugar provides the clear view of the customer that teams need to reach new levels of business performance and predictability.

Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
Kamis,12 September 2019

New Ruder Finn Research in Malaysia Offers Brands 'Content Playbook'

Content preferences of 1,648 respondents across six Southeast Asian countries – including Mala

Kamis,28 Oktober 2021

Purchase Arlo In Brand-New Online Store Kaira.arlostore.sg

Enjoy free shipping within Singapore SINGAPORE - 28 October 2021 - Arlo Technologies, Inc. (NYSE: AR

Rabu,06 Oktober 2021

VinFast & Europe's AUTOBEST Enter New Strategic Partnership

VIETNAM - 6 October 2021 - On Oct 1st 2021, VinFast Trading And Service Limited Liability Company an

Kamis,15 Juli 2021

Microsoft Unveils Windows 365 — Ushering in a New Category of Computing

Windows 365 will deliver a full, personalized PC experience from the cloud to any device, giving wor

Jumat,19 Juni 2020

Stronger Together in a Post-COVID-19 World: PSB Academy and Australian Universities Renew Long-term Partnerships for Five More Years

SINGAPORE - Media OutReach - 19 June 2020 - PSB Academy (PSBA), one of Singapore'

Kamis,22 Agustus 2019

Spackman Entertainment Group's New Film JESTERS: THE GAME CHANGERS, Produced By Simplex Films, Opens #3 At The Korean Box Office

JESTERS: THE GAME CHANGERS was released on 804 screens and grossed US$591,383 in box revenue

Selasa,25 Januari 2022

Trend Micro Blocks Over 94 Billion Threats in 2021

Detections increased 42% YoY as malicious actors stepped up their attacks HONG KONG SAR - 25 Januar

Selasa,25 Januari 2022

Chubb Commits US$10,000 Grant to Support Dementia Care in Singapore

SINGAPORE - 25 January 2022 - The Chubb Charitable Foundation announced today that it has

Selasa,25 Januari 2022

Hannspree Q2 Smart Watch Is Offering a Personalised Health & Wellness Experience

Twenty-Four Seven Health & Wellness Assistant Help Achieving Your Targeted Health Goal SINGAPOR