• Follow Us On : 

Check out POND'S Brand Day on Lazada to Glow like Wendy!


Redaksi | Kamis,07 Oktober 2021 - 14:33:11 WIB
Dibaca: 222 kali 
Check out POND'S Brand Day on Lazada to Glow like Wendy!

JAKARTA - 6 October 2021 - Global skincare brand POND'S partners with Southeast Asia's leading e-commerce platform Lazada to launch their biggest regional beauty campaign of the year—POND'S x LazMall Glow Like Wendy Brand Day, a 3-day event from 7 to 9 October featuring POND'S new brand ambassador Wendy from Red Velvet, one of the world's most popular K-Pop groups.

Wendy is the face of POND'S for the first ever POND'S Bright Beauty Triple Glow Serum, the latest breakthrough serum that works 60 times better than Vitamin C to brighten, smoothen, and hydrate skin for the ultimate Korean glow. Packed with 3 most potent skin perfecting ingredients including GlutaBoost- C, hyaluronic acid and niacinamide - the lightweight formula is proven to be effective yet gentle on skin and suitable for all skin types. 91% of testers* said their skin is visibly brighter after usage and Female Daily users are also giving raving reviews, with a rating of 4.8/5. What's more - the total POND'S Bright Beauty range, consisting of day cream and cleanser, has also been infused with the power of serum.

The upcoming campaign will combine Wendy's beauty and skincare expertise sharing with the rising popularity of live-streaming in these markets. The Glow like Wendy Live Event on LazLive 7 October 2.30pm will be a high production event, featuring an exclusive interview with the "Queen of K-pop", where she will answer fan questions and share about her skincare routine, her secrets to achieving her signature glowing skin, and her experience in her first-ever solo brand partnership. Viewers stand a chance to win exclusive Wendy x POND'S beauty kits during the livestream by participating in games and Q&As!

In addition to exclusive Wendy interview content, the livestream will be packed with a fun-filled line up of activities featuring beauty influencer, Nanda Arsyinta, who will also share her expert beauty tips.

Fans can also look forward to Wendy bundles, pre-sales, vouchers, flash sales and up to 50% discount on all POND'S products.

The partnership with Lazada further cements POND'S goal to aggressively grow its e-commerce business and ramp up growth in Southeast Asia over the next five years. [1] The brand aims to leverage on consumer insights and e-commerce best practices to remain one of the leading skincare brands in the region. POND'S Global Brand Vice President Rohit Bhasin shared that "Lazada is an excellent platform for this live event—they've grown to be an exciting beauty destination in Southeast Asia, and they're constantly innovating for better experiences. We're certain that our partnership will make way for pioneering more skincare initiatives in the region."

"We are excited to partner with POND'S to bring consumers a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled by interactive LazLive content to truly engage customers. Through Lazada, we hope shoppers will not only enjoy exclusive promotions, but also have a chance to get to learn more about the brand's story," said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.

POND'S x LazMall Glow Like Wendy Brand Day will be on 7 to 9 October.

About POND’S
POND'S is a skin care brand that debuted in the U.S. in the 1800s. For over a century, the brand has transformed the beauty industry with iconic products like POND'S Cold Cream as well as pioneering skin care technologies like Vanishing Cream. The brand has always been about helping women look and feel beautiful with products that have been the beauty secret of women for generations.

Today, POND'S is one of the biggest global brands in the beauty industry, known for skin care favorites like POND'S Bright Beauty and POND'S Age Miracle. Backed by leading edge skin science of the POND'S Institute, their products go far beyond moisturizing – giving amazing holistic and youthful glow to skin.

About POND'S Bright Beauty Triple Glow Serum
New POND's Bright Beauty Triple Glow Serum harnesses the triple power of potent skin-perfecting ingredients for the ultimate 3D Korean Glow. It works 60 times better than Vitamin C to brighten, smoothen and hydrate skin. Glutaboost-C brightens skin and fades dark spots, Vitamin B3 minimizes the appearance of pores, and Hyaluronic Acid deeply hydrates each skin layer.

About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
Senin,03 Mei 2021

Nova MSC Launches FORNAX™ Cloud to Perform BIM Automated Check in the Cloud

Service offered will simplify the laborious nature of building plan checks and shorten the time ta

Senin,27 September 2021

Check Out these New Stores in Jewel Changi Airport

Tired of staying home all day or bored of visiting the same old places? You now have good reason to

Kamis,14 Maret 2019

Fung Retailing Group and JD.com Showcase Hong Kong’s First AI Checkout Experience

Circle K first to use AI-image recognition technology, reducing checkout time by 30% CHINA - 1

Selasa,27 November 2018

Madame Tussauds Hong Kong Unlocks the Most Fashionable Check-in Spot in Town

Uncovers a playful black-and-white mural area and jacket A new Lady Gaga's figure in funky illus

Rabu,16 Juni 2021

Mobile Medical and Health Check Centre Offers Exclusive mRNA Circulating Tumor Cells Screening in Hong Kong

HONG KONG SAR - 16 June 2021 - Mobile Medical and Health Check Centre Limited brings the new technol

Senin,23 Agustus 2021

RICOH Establishes Strategic Partnership with Macroview Telecom, a HGC Group Company and Check Point

Launches Ricoh Cyber Security Management Service – the New Security Operations Center and Cybe

BERITA LAINNYA
Minggu,17 Oktober 2021

Peringati Hari Dharma Karya Dhika 2021, Kemenkumham Gelar Seminar Nasional

JAKARTA - Kementerian Hukum dan HAM menyelenggarakan Seminar Nasional dengan tema “Peran Kemen

Minggu,17 Oktober 2021

Persiapkan Tim Terbaikmu! ESI Inhil Jadwalkan Turnamen Mobile Legends 2021 Tembilahan

INDRAGIRI HILIR - Pengkab Esports Indonesia (ESI) Indragiri Hilir (Inhil) segera menggelar ESI Inhil

Jumat,15 Oktober 2021

Kimin Tanoto Gandeng Universitas IPB Perkuat Upaya ESG

Salah satu perusahaan baja terbesar di Asia Tenggara bertujuan untuk memberikan kembali kepada masya

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI