• Follow Us On : 

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China


Redaksi | Rabu,13 Juli 2022 - 00:32:30 WIB
Dibaca: 94 kali 
Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Our 2022 report takes a magnifying glass to global luxury brand engagement in China, delivering four key consumer and market trends at the intersection of technology, culture, and brand experience.

HONG KONG SAR - 13 July 2022 - Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China.

In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years.

Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow.

In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market:

  • Emerging Media Formats
  • Our Future in the Metaverse
  • The Evolution of Offline Immersive Experiences
  • New Consumer Engagement Beyond Brand

We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences.

While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers.

Contact Details
Assembly
Kelvin Lee, Associate Director of Marketing
+852 2344 6477
[email protected]

Company Website : https://www.assemblyglobal.com/

ABOUT ASSEMBLY:
Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We're home to more than 1,500 of the industry's top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
BERITA LAINNYA
Jumat,05 Agustus 2022

NTU Singapore and RGE Launch S$6 Million Joint Research Centre to Tackle Textile Waste

SINGAPORE - 5 August 2022 - Nanyang Technological University, Singapore (NTU Singapore)&nb

Jumat,05 Agustus 2022

Bracell Launches One to One Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

Company commits to one hectare of conservation area for every hectare of plantation by 2025 Sever

Jumat,05 Agustus 2022

Rhenus Reaches First Milestone in LCL Carbon-Neutral Journey with Pilot Launch of Carbon Neutrality Label

SINGAPORE - 5 August 2022 - LCL consolidation shipments exported by Rhenus from the Central European

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI