Activewear Brand AYBL Increases its Fulfillment Efficiency by 100% with Descartes’ Ecommerce Warehouse Management System

Activewear Brand AYBL Increases its Fulfillment Efficiency by 100% with Descartes’ Ecommerce Warehouse Management System

LONDON - Dec. 11, 2023 (GLOBE NEWSWIRE) -- Descartes Systems Group (Nasdaq: DSGX) (TSX: DSG), the global leader in uniting logistics-intensive businesses in commerce, announced that U.K.-based ecommerce brand AYBL, an innovative online retailer of activewear, has transformed its warehouse and fulfillment capabilities by replacing paper-based picking and manual fulfillment practices with Descartes’ ecommerce warehouse management system (WMS). Using the solution to improve picking efficiency and accuracy, AYBL has doubled its fulfillment capacity with existing staff and can seamlessly scale to fulfill over 70,000 orders a day during peak season.

“To become a leader in ecommerce within the U.K. you have to deliver on customer promises and build loyalty, which means you have to be able to rely on your warehouse and fulfillment capability: every order shipped on time, accurately, with visibility into the process, easy returns, all on demand and fast,” said Paul Maynard, Head of Operations, AYBL. “With Descartes’ ecommerce WMS, we instantly improved picking accuracy and efficiency and we no longer needed to keep our warehouse layout in SKU order, which had previously prevented us from making the best use of available storage capacity. Additionally, the system scaled easily as we moved multiple times to larger warehouse facilities and, today, allows us to flex to 100+ people during peak periods and train new staff within hours, which beforehand would never have been possible.”

Part of Descartes’ ecommerce solution suite, the Descartes ecommerce WMS helps direct-to-consumer brands and ecommerce retailers drive significant efficiencies across order fulfilment processes to provide a remarkable customer experience. The solution helps ensure that retailers can ship on time, ship the right items, not oversell existing inventory, and have transparency into warehouse operations. Order information is automatically available to be executed via mobile-driven multi-order pick-and-pack strategies and then fed into Descartes and third-party parcel shipment systems. The solution is pre-integrated with major ecommerce platforms, such as Shopify Plus, Brightpearl by Sage, Netsuite and others, to accelerate implementation and time to value.

“We’re pleased to help AYBL scale its fulfillment operations to meet growing consumer demand for its products and maintain its customer commitment – even at the height of peak season,” said Johannes Panzer, Head of Industry Solutions for Ecommerce at Descartes. “Our ecommerce WMS is designed for ambitious ecommerce brands. It empowers them to grow efficiently and reduce fulfillment costs to achieve more profitable person-to-goods fulfillment operations.”

Learn more about The AYBL Group’s impressive scaling up of operations with Descartes ecommerce WMS in this Descartes Customer Success Story.

About The AYBL Group
Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic activewear brands worldwide since launching in the U.K. in 2018. The company is dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, their ethos “AYBL to believe, AYBL to achieve” was born. Starting first with women’s activewear only, the company now offers gymwear to all genders and, with the newly formed The AYBL Group structure, the business is on a mission to become the biggest ecommerce group within the U.K.

About Descartes
Descartes (Nasdaq: DSGX) (TSX: DSG) is the global leader in providing on-demand, software-as-a-service solutions focused on improving the productivity, security and sustainability of logistics-intensive businesses. Customers use our modular, software-as-a-service solutions to route, track and help improve the safety, performance and compliance of delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete numerous other logistics processes by participating in the world’s largest, collaborative multimodal logistics community. Our headquarters are in Waterloo, Ontario, Canada and we have offices and partners around the world.

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