With a career spanning both hotel operations and commercial leadership, Sammy brings 38 years of hospitality experience across the Chinese Mainland and Hong Kong to the role. He spent a decade in hotel operations before moving into sales leadership, where he drove growth for a number of hotel brands. His experience across Marriott luxury brands including St. Regis and Mandarin Oriental, equipped him with a well-rounded perspective to guest experience, making him well-placed to navigate the dynamic pace of Macau's fast-evolving lifestyle luxury landscape.
In 2021, Sammy rejoined Marriott International as Director of Sales & Marketing at W Hong Kong and was promoted to Hotel Manager during his tenure there. His contributions to the property were recognized with the "Sales Hotelier of the Year" title from Stelliers Greater China in 2023, and W Hong Kong retained its Four-Star rating in the Forbes Travel Guide 2026 under his leadership.
"It's an honor to step into this role at W Macau – Studio City, a hotel that captures the bold spirit at the very heart of the W Hotels brand. This property embodies the vibrant energy and cultural crossroads that make Macau such an electric destination, and I'm thrilled to lead our dynamic talents as we continue delivering the iconic Whatever/Whenever™ experience our guests have come to expect. offering a unique brand of contemporary luxury that goes above and beyond," said Sammy King, General Manager, W Macau – Studio City.
Born and raised in Hong Kong, Sammy holds a Bachelor's Degree in Business Administration (Marketing Management) from the Royal Melbourne Institute of Technology. Outside of his professional life, he is passionate about traveling, snowboarding and fitness, adding to his dynamic personality.
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About W Macau – Studio City
Situated within the vibrant Studio City integrated resort on Macau's Cotai Strip, W Macau – Studio City is envisioned as a gateway for guests to explore and discover the city in an exciting contemporary context. Drawing inspiration from the enchanting nostalgia of the golden age of cinema, the hotel seamlessly weaves a tangible thread of Macau's unique East-meets-West culture and history into its design. With 557 stylish guest rooms, W Macau – Studio City showcases four distinctive B&F offerings, state-of-the-art facilities and amenities, and Greater China's first W Sound Suite, epitomizing its unique manifestation of new luxury.
About W Hotels
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution, to meet the needs of today's guests and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
About Marriott Bonvoy®
Marriott Bonvoy's extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
For more information on W Macau – Studio City, visit www.wmacaustudiocity.com or get social with W Macau – Studio City on Facebook @W Macau - Studio City/ Instagram @wmacaustudiocity / WeChat: 澳门W酒店.
