• Follow Us On : 

China Marketing Book Digital China: Working With Bloggers, Influencers and KOLs Offers Social Media Insights to US Marketers


Redaksi | Selasa,06 November 2018 - 00:27:28 WIB
Dibaca: 121 kali 
China Marketing Book Digital China: Working With Bloggers, Influencers and KOLs Offers Social Media Insights to US Marketers

HONG KONG, CHINA - Media OutReach - 5 NOV 2018 - Marketers who have struggled to capitalize on their Chinese social media presence can rest easy, with the launch of new book Digital China: Working with Bloggers, Influencers and KOLs. In response to the growing power of influencer marketing in the world's biggest e-market, authors Ashley Galina Dudarenok and Lauren Hallanan have consolidated their collective professional experience in digital marketing, and as influencers in their own right, into an easy-to-read book that delves into the world of online influencers in China.

China has the world's largest and most powerful influencer community. It's influencer history also goes back to the early days of the internet, internet forums and social networks. With a huge e-commerce economy that saw revenues of 7.57 trillion yuan (US$1.17 trillion) in 2017, China's KOLs - key opinion leaders - are well placed to help businesses looking for a foot in the door and more.

Opportunities in China are immense, yet many brands and small business owners in the US, Canada, Australia, New Zealand and Europe don't understand China's online influencer ecosystem or how they can join the conversation. Seeing a gap in the market, Dudarenok, herself a social media marketing expert, public speaker and influencer decided to work with writer, entrepreneur and social media marketing expert Lauren Hallanan to publish a book for brands seeking to enter China, expand their presence there and brands catering to Chinese tourists abroad. The book offers a map to the world of online influencers in China and give practical advice to Hong Kong marketers about cooperating with KOLs on Chinese social media.

Digital China: Working with Bloggers, Influencers and KOLs offers practical advice to North American, Eurasian and European marketers about selling on Chinese social media. Dudarenok has seen the transformation in China's online world firsthand. "China is the future," says Dudarenok, "And marketers and business owners need to understand it if they want to stay relevant."

The demand for this knowledge has also been recognized by well-known names in the world of online influence like Dorie Clark, Andy Crestodina and Shaun Rein. "China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding," says Clark, adjunct professor at Duke University's Fuqua School of Business. Andy Crestodina, author of Content Chemistry, concurs. "Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust.."

"For any business executive looking to sell to Chinese consumers, this book is perhaps the best guide that provides key insights on how companies can utilize China's army of KOLs to build brand awareness and generate sales," says Shaun Rein, author of The War for China's Wallet: Profiting from the New World Order.

Says Dudarenok, "Marketers and business owners need to understand KOLs if they want to stay relevant in China."

Digital China: Working with Bloggers, Influencers and KOLs is now available on Amazon.com and Kindle (viewbook.at/ChineseBloggers). From Nov. 5th to 11th, you can purchase the ebook for $0.99 and the paperback for $5.99.

If you're looking for more details about the book or interview opportunities, please contact Mason Ku at (+852) 37092258 or [email protected]
Link to visuals: https://www.dropbox.com/s/ue8v2z7rudn4fau/IMG_0592.jpg?dl=0

Notes to Editor
About Ashley Galina Dudarenok
Ashley is the founder of Alarice and ChoZan, marketing and training agencies respectively with expertise in KOL marketing in China. She runs AshleyTalks, the biggest vlog and youtube channel about China marketing and has appeared in Forbes, CNBC, the Huffington Post, the SCMP, and speaks at the China Marketing Summit, WeChat Conference, InvestHK, The Women's Foundation and TEDx.

About Lauren Hallanan
Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She's a contributing writer at Forbes, Jing Daily, and PARKLU and host of the China Influencer Marketing and Stream Wars podcasts.

For more information, visithttp://www.ashleytalks.com or follow her on Instagram (@ashley.lina), Linkedin (Ashley Galina Dudarenok), YouTube (AshleyTalksChina), Facebook (AshleyTalksChina) and Twitter (@AshleyDudarenok)

About Alarice International
Alarice International is a Hong Kong based marketing agency offering creative marketing solutions for the China market. In eight successful years, it has achieved results for multinational corporations, startups, renowned brands, family-run businesses and even government departments.
For more information, visit http://alarice.com.hk/

About ChoZan
ChoZan is a marketing training and resource platform specializing in Chinese social media. ChoZan works with clients to improve their understanding of Chinese consumers, by providing information, updates and advice regarding Chinese social media channels, tools, and marketing best practices.
For more information, visithttp://chozan.co

About AshleyTalks
AshleyTalks is a free video resource on China digital marketing and entrepreneurship. Ashley covers different topics every week, including WeChat, Weibo, cross-border e-commerce, business advice for entrepreneurs and more.
For more information, visitwww.ashleytalks.com


Akses Wahanariau.com Via Mobile m.Wahanariau.com
Untuk Berbagi Berita / Informasi / Peristiwa
Silahkan SMS ke nomor HP : 085271472010
atau email ke alamat : [email protected]
Harap camtumkan detail data diri Anda
Pengutipan Berita dan Foto, Cantumkan Wahanariau.com Sebagai Sumber Tanpa Penyingkatan
TULIS KOMENTAR
BERITA TERKAIT
Rabu,10 Oktober 2018 - 02:24:31 WIB

Malaysia Sees Her First China-Centric International School

Cempaka Schools Group and Shanghai Rainbow Tree Education Group introduce a new international school

Senin,16 Januari 2017 - 23:00:15 WIB

Festive Decoration of China Taiping Glitters at Hong Kong International Airport

HONG KONG, CHINA - Media OutReach - 15th December 2017 - China Taiping Insurance Group, China's

Senin,22 Januari 2018 - 13:53:50 WIB

DHL transports panda couple from China to Finland

SHANGHAI, CHINA - Media OutReach - 22 January 2018 - DHL Global Forwarding, the air and ocean freigh

Minggu,10 Juli 2016 - 19:19:24 WIB

Selesaikan Tugas, Komandan China Puji Kehebatan Pasukan TNI

Laut China Selatan - Di Laut China Selatan, ketegangan sempat timbul antara Indonesia dan China. N

Kamis,20 Desember 2018 - 03:58:15 WIB

China Telecom Named No.1 in ''The Global Top 50 – Best in Communications Sector'' by IR Magazine

HONG KONG, CHINA - Media OutReach - December 19, 2018 - China Telecom Corporatio

Jumat,04 Januari 2019 - 01:41:13 WIB

Vacancy Falls on Solid Absorption Cushman & Wakefield Releases the Report 2018 Greater China Top Office Demand Trends

HONG KONG, CHINA - Media OutReach - 3 January 2019 - Cushman & Wak

BERITA LAINNYA
Rabu,23 Januari 2019 - 04:01:52 WIB

Nexusguard Report Shows Nearly Two-Thirds of DDoS Attacks in Q3 2018 Targeted Communications Service Providers

New data indicates attackers preyed on the large attack surface of ASN-level communications service

Selasa,22 Januari 2019 - 14:21:04 WIB

Peserta Terbaik Akademi Bela Negara Nasdem Resmi Mundur Dari Keanggotaan

TEMBILAHAN - Peserta Terbaik Akademi Bela Negara Partai Nasional Demokrat (Nasdem), Sekal Arian

Selasa,22 Januari 2019 - 03:48:07 WIB

Lapas Biaro Sumbar Terbakar, Polisi Periksa 20 Napi

AGAM - Polisi memeriksa 20 narapidana terkait kebakaran yang terjadi di Lapas Kelas II Bukittinggi d

BERGABUNG DI SINI
KABAR POPULER
IKUTI BERITA KAMI